We had been sitting around the office idling, just hanging out on the internet looking for inspiration. Suddenly, these boards are in our laps. They were straight fire. We had a chit chat with the boyos from BBDO and we clicked immediately.

Just like any project, we jumped right in and started blasting out concept work and style frames. With few words exchanged amongst ourselves, the visual style took form very quickly. We've wanted to do a fully traditionally animated something for a while, and this was the perfect opportunity. Strong dynamic 2d characters against a deep, richly textured backdrop was the stylistic mantra. Mix in a dash of photographic elements, and live action textures and you've got yourself a nice little piece of animation.